Below
are six compiled Case Studies to indicate how FullHouse work
together with clients to deliver 'visual contents' that keep
our clients at the forefront of our imaging and presentation
abilities.
University of Johannesburg Open Day Presentation.
Asked
by the electronic communications department of the University
of Johannesburg to assist with their first centralised Open
Day, we conceptualised and researched a way to fill the main
auditorium with an audiovisual presentation made up of still
images, 360x360 images, 3D models, video, voice, and music.
The presentation was aimed at showcasing the five campuses and
nine faculties at the university.
Five
long-throw projectors were set up in the auditorium and aligned
seamlessly, throwing the presentation onto the front and side
walls of the auditorium.
   
The
10 minute presentation was played 26 times throughout the Open
Day (20 May 2006) that was attended by more than 22 000 visitors.
The
presentation required numerous photographic shoots including
360x360 images, flat images and video on all five campuses.
Nine body-painted students were also 3D modeled for incorporation
into the presentation.
Below are the different Digital presentation formats
compilled
- 3D
Modeling of 9 Body Painted Students
- School
of Tourism and Hospitality 360 Gallery
- Kingsway
Campus 360 Gallery
-
UJ
Campus's Gallery
In
addition to this, we produced a CD presentation that was handed
out to prospective students at the Open Day. The CDs contained
information such as corporate videos, maps to the different
campuses, the career menu and application forms. This was burnt
onto 12 000 E-Cards and stands as the largest single production
of E-Cards in South Africa.
E-Card
The
projection method for the UJ open day presentation was made
possible through a close working relationship with Solid Rock
Productions www.solidrock.co.za
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Hi
Guys
Just
a BIG thank you for your input that ensured that our Open Day
presentation went down so well.
I
really appreciated the fact that I literally had no worries
because you and your various crews were so efficient.
On
the day, there wasn’t a single hitch. The audiences were
highly appreciative and I have had excellent feedback from visitors
and staff alike.
It
has been a pleasure and I look forward to future collaborations!
Have a very good day!
Emmerentia
Nel
Electronic Communications
University of Johannesburg
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LESEDI AFRICAN LODGE
Lesedi
African Lodge approached FullHouse
to consult on and design their stand for Indaba 2006.
If you don’t know Indaba www.indaba-southafrica.co.za
it is the largest tourism conference for Southern Africa attended
by some 12 000 international delegates and with around 1600
exhibitors.
   
The
Lesedi stand position is between the ICC and
DEC in a high traffic area but also in an exposed
area (i.e. exposed to the Durban weather conditions –
typically raining one day, windy the next then hot as hell).
The
images needed to be of high enough quality to be printed in
a large format, the materials and print style needed to be selected
to withstand the elements as well as transportation and survive
for at least 3 years of exhibitions all over the country. Oh
and it needed to be high impact to attract the masses of traffic
of foot that passed the stand between exhibition halls.
All
in all it worked out just fine and the 60.8 square metres of
print area survived taking the Indaba SILVER award for stand
design (and that’s out of 1600 stands).
Stand
Judging was conducted over the weekend of the show by judges
from EXSA (The Exhibition Association of South Africa). Stands
were judged according to stand size allowing a fair representation
of small and large stands.
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Xtreme Sports Woman Calendar 2006
Approached
by Wilmarie Janse Van Rensburg of Speed Queen Racing, FullHouse
committed to shooting the beautiful ladies at various locations
around the country for the first Xtreme Sports Woman Calendar
to hit South Africa.
We
decided to shoot each lady in their environment where they would
be most comfortable. Most of them (being extreme sports participants)
had never had their hair and make up done.
There
was also a short time scale with the target launch at the LG
Xtreme Sports Expo at the coca cola dome. Two months from conceptualisation
to launch.
Shooting in locations from mountains to oceans,
hangars to racetracks, indoor ski slopes to MX tracks. All the
equipment had to be carried and battery powered (including the
lights).
This
optimises our catch phrase “immersing ourselves in your
environment to give you the best possible visual results”.
To
see the full Xtreme Sports Woman Calendar and to purchase your
copy – click
here...
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Nikon Case Study
FullHouse
was started with just one Nikon camera and continues to use
a range of Nikon equipment. We can certainly verify that
the Nikon equipment stands up to what we are prepared to
do to it to get the required shots.
The
images that we take and the presentations that we produce are
a result of the combination of the emergence of the digital
era and digital camera equipment, editing techniques, software,
concepts, ideas and people.
 
In
an interesting array of circumstances we came to present our
imaging and presentation abilities to Nikon South Africa.
The
Motivation
We
explained how we combine a number of digital imaging techniques
using a range of digital cameras with various software and programming
techniques to create digital presentations for an extremely
diverse and high profile customer base. We then demonstrated
some of our most impressive work.
The
comment from the executive director of Nikon SA was “we
have heard of most of these specialist digital imaging techniques
but never actually seen them in use.”
 
Having
already captured a vast array of images of Nikon equipment in
action on various assignments for our Hard
@ Work gallery we discussed compiling an interactive presentation
for Nikon.
Our
Brief
An
auto run, interactive and hand out CD Presentation to educate
and excite 18 to 30 sales staff and management about the Nikon
brand and the range of digital cameras.
The
exciting parts of the presentation included the following features:
- Interactive
models of the box sets unpacking to show, down to the lens cap,
the exact contents of each box
-
Interactive
3D models of each camera to show the ergonomics and special
features of each camera’s design
-
Hard hitting Outro. Following on from “At the heart
of the Image” and making use of carefully selected images,
suitable music and key phrases the Outro leaves a lasting
impression around the Nikon brand
-
Conclusion
The
presentation we produced is a combination of excitement, technology
and many images, all taken with Nikon equipment. The packing
and interactive box sets are particularly effective.
FullHouse
is very pleased to have been given the opportunity to impress
a major player in the digital camera market and to be asked
to create such a presentation.
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Forever Resorts Loskop Marathon Series
In
2005 the Forever Resorts Group committed to being the principle
sponsor of the 3rd largest Ultra Marathon in SA. The Comrades
qualifier is to be known as the Forever Resorts Loskop Marathon
for the next 10 years.
When
the question came up as to who was going to provide the online
facilities and infrastructure FullHouse, Forever Resorts
Internet and Imaging Partner, was asked to be present at
the next marathon committee meeting.
FullHouse
have been providing The Forever Resorts Group
(www.foreversa.co.za) with
an imaging, digital presentation and website design, maintenance
and hosting service for a number of years now.
 
The
Run Up
In
true style the (www.loskopmarathon.co.za)
website was up and running at short notice and continually updated
right up until the start of the race.
As
a general rule any changes to FullHouse websites are processed
and uploaded within 24 hours, in the case of the (www.loskopmarathon.co.za)
website news, important information and the sponsors’
logos and links were up on the site within a couple of hours
of the information arriving in our office.
As
they were developed, modules were inserted in to the website,
including a search facility for permanent race numbers and an
“am I registered?” facility.
Race
Day
The
imaging requirements for the marathon are huge. Our brief was
to provide an imaging service that would satisfy the requirements
of:
-
The Media – delivery of images before the first person
crosses the line
-
The Principle Sponsor – provide marketing material for
2006
-
Individual Runners – make available individual runners
images
  
The
FullHouse Team was up at 03:00am. To achieve all the photographic
requirements we had 4 Quad bikes, 2 roving photographers, 2
permanent photo points, photography at the finish line and a
designated area for the photography of 10th marathon and birthday
runners, as well as a printing station. Prize giving imaging
was also compiled.
-
Images were constantly delivered to the media centre to provide
the media with material for immediate delivery to their respective
publications
-
Images of the 10th marathon runners and birthday runners
were sent for immediate on site printing for delivery at
the end of race prize giving in a pre designed and printed
presentation folder
-
Category winners, 20th marathon runners and spot prize-winners
were photographed at the prize giving
-
In total around 120 prints were delivered on the day in the
pre designed presentation folder
-
A slideshow of images was presented at the VIP Dinner that
evening.
Post
Race
Results,
News, images and a race number time result search facility were
all incorporated into the website by Monday morning.
More
than 16 000 high-resolution digital images taken with 5 different
cameras were stored on a dedicated 100gb hard drive, which was
systematically worked through to organise images for the various
areas of requirement and delivery.
 
The
first priority was to get selected images up on to the website.
Then the resizing, renaming, renumbering and uploading of
all of the images began.
Marathon
runners were able to search the imaging database for their photographs,
view a larger image (even email it to a friend) and to order
online any number of images printed in various sizes with a
range of delivery options.
A
post race E-Book was produced by FullHouse containing information
and results from the race as well as images and links.
Statistical
Information
Detailed
statistical information was available on an ongoing basis regarding
various areas of the website.
We
were able to provide the following information:
-
daily breakdown of the number of visits, unique visitors,
page impressions and hits
-
breakdown
of the duration of the visits to the site
-
breakdown
of the most popular pages on the site
-
breakdown
of the links from external websites
-
breakdown of the search phrases and words
With
proper analysis this information can be absolutely vital in
maximising the impact and the success of a website.
Cooperation
and Integration
The
effective delivery of the entire service involved cooperation
with several other players, including:
This
included integration of systems and services, including the
race entrants and results databases.
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Protea
Hotels
Originally
commissioned to produce a CD Presentation for marketing purposes
for The Aventura Resorts (at the time managed by Protea Hotels)
we have expanded our horizons and plugged our abilities in imaging
and presentations into The Largest Hotel Group in Africa.
For
Protea Hotels FullHouse provides the following services:
-
Flat Photography
-
Aerial Photography
-
360x360 Imaging
-
Virtual Tour Plug-in for www.proteahotels.com
web site (both construction, hosting and maintenance)
-
Protea Templated CD Presentations, design, construction and
duplication
Images
taken by FullHouse have been used:
- On
the www.proteahotels.com
web site
-
Widely in Proteas Prokard magazine, on the front cover and
throughout
-
For Internet marketing and email “teasers”
-
For brochures, flyers and business cards
-
Billboards internationally
Presentations
created for Protea by FullHouse have been modified for special
formats in both IMAX Theatres and the Johannesburg Planetarium.
For
the Annual Executive Conference 2002 FHI were asked to produce
a 2 minute “kick arse” presentation on Melrose Arch,
which received a standing ovation. OK so it may have been Melrose
Arch that deserved the standing ovation but hey!
FullHouse
have performed imaging assignments for Protea Hotels internationally
in South Africa, Malawi and Nigeria with absolute efficiency.
At
FullHouse we are proud to say that we have developed numerous
relationships with groups such as Protea Hotels. Presenting
new ideas and concepts and seeing them approved at head office
level and being trusted to literally go wild with our ideas
and concepts.
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Cango
Caves
In
order to compile 360x360 images and flat photography for incorporation
into the new www.cangocaves.co.za
web site it was necessary to spend some amount of time crawling
though the caves at night as during the daytime the caves are
often very busy with many people (it was dark anyway).
 
At
FullHouse we will immerse ourselves in your environment to
give you the best possible visual results.
We
have developed a passion for visually beautiful environments and
take great pleasure in presenting them in visual formats.
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Teazers
One
of the more fun assignments was when we got the go ahead to take
3 images inside each of the  branches
around South Africa.
Our
brief was a Stage Shot, a Table Dance Shot and a Private Room
Shot. The girls must be dressed. No customers in the shots.
In
order to get the images we had 5 minutes between the ladies being
ready and the customers arriving, which we bought ourselves by
asking the ladies to be ready 5 minutes earlier than usual. Asking
any lady to be ready 5 minutes early is a mission, this is a kittens
den of performing artists putting on their makeup and furs. The
Republic of ..........!
Once
the environment was set, the lighting right and the ladies ready
some of them didn’t want their faces on the internet. The
solution here was obvious, show more of the body and less of the
face!
 
An
interesting thing with taking 360x360 images is that you can’t
use artificial light and in low light situations longer shutter
speeds are required. Asking the feisty dancers to crowd around
a camera, stick out their chests and butts and to stay still while
you climb around the table might seem a little unfair but the
results speak for themselves.
Being
able to work in any environment and with all types of people is
something we pride ourselves on. Also applying our imaging and
presentation skills and abilities to new ideas and concepts often
produces very interesting results.
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Occasionally
we have to work really hard….FullHouse
Hard @ Work |
